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Eleven years in
the making!
Back in 1998, I
decided to pull together all of the strategies, skills and
techniques I had developed in nearly 20 years of direct selling
into a series of books on how to build a successful party plan
business.
My first book was
The Lemon Aid Lead Alphabet: Where to find customers when you
run out of Family and Friends. And right away it became a
bestseller in the direct selling industry and the leading handbook
on building a top business and team. Why? Because I wrote it to be
practical!
There are many out
there who claim to motivate you to be better, coach you to be
better, and provide you with "systems" and "goal setting
strategies" that should make you a better direct selling
professional. But party plan isn't about systems or goals or "feel
good about yourself and your business" platitudes.
Direct Selling the
Party Plan Way
Building a
successful party plan business is not about systems, personality,
or buying "leads" from online sources. It's about doing the basics well:
- Finding customers in a natural way
- Attracting ̶ not attacking ̶ potential party hosts
- Conducting your parties in a professional yet fun manner that keep your
customers and hosts asking for more and lining up to host your
next party
- Sharing your opportunity with others without being pushy (or shove-y!)
to build a solid, profitable team
But direct selling does not stand still. New technologies such as
the Internet and social marketing (YouTube, etc.) have
revolutionized your industry. That said, it's still the basics
done well and adapted to these new developments ̶ not
the technologies themselves ̶ that will make a party
plan professional tops.
Introducing
Where to Find
Customers When
You Run Out of
Family and
Friends
Second Edition
For eleven years I've been taking notes and making updates to
my copy of
The Lead
Alphabet in anticipation of publishing a
completely revised and updated edition incorporating my experience
gleaned from:
- Working with top leaders in the Party Plan industry
- Providing consulting services to newly formed businesses as well as established party plan companies
- Holding
parties and
recruiting
̶ even leading my own team (which I grew to over 600 consultants in a year and a half
In short, I've been out in the field working like you in order to adapt and update my concepts and ideas so that you can have the
the latest information you can get in finding new customers, hosts, and recruits.
Easy to Read, Easy to Use Ideas and Concepts
Just like the original edition, this new Where to Find Customers
book is organized by the letters of the alphabet ("advertising" is
under "A", "bulletin boards" are under "B", etc.). And throughout
the book, I challenge you to TWIST the way you look at finding
customers ̶ to think
"outside of the box" ̶ so you'll see possibilities
you've never before considered.
In fact, I'll bet you'll immediately see several new ideas for
finding customers from the partial list below of topics covered in
my book:
Advertising
Advertising Specialties
Affiliate Programs
Airplanes
Apartments
Attention Getters
Attraction Alphabet
Auctions
Badges
Bake Sales
Banks
Barter
Beauty
Barber Shops/Salons
Birthdays
Bookmarks
Bumper Stickers
Business Associates
Business Cards
Bulletin Boards
Bills
Bingo
BYOBB: Be your own Bulletin Board
Campgrounds
Cars (Advertise-mobiles!)
Car Washes
Christmas Card List
Clubs
Copy Shops
Consulting Contests
Corporate Gift Giving
Coupons
Cross-promotion
Data Base
Day Care Centers
Delivery People
Demonstrations
Directories
Distance Customers
Displays
Doctors/Dentist Offices
Donations
Door-to-Door
Drawings
Drive-through Windows
Ideal Guidebook for Anyone Owning a Business
Even though my original book was written for direct selling
party-plan people, I've had hundreds of small business owners as
well as others relying on personal relationship to sell their
products and services ask for the book.
So this updated edition has been expanded and massaged to offer my
unique and successful concepts to those business owners outside of
direct selling.
(If you have friends or acquaintances who own their own business,
tell them about this book!)
Bonus - E-Book Specifically for Party Plan
$24.95
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