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Invitations, not Limitations
©copyright 2010 Christie Northrup,
The Lemon Aid Lady™
Feel free to forward or copy this article to your direct sales friends
as long as the ENTIRE article is left intact, without any editing.
S: Schedule (Click Here to view)
P: Post (Click Here to View)
R: Ring (Click Here to View)
These are three simple things you can do to SPRING your business into
SUMMER.
This week, I'm sharing the I
I: INVITE...
Invite is a term we use every day in the party plan industry. You
encourage your host to invite "everyone she knows" to her party. And
really smart party plan people add the word "personally" as in
PERSONALLY INVITE
This means more than sending out a postcard or e-mail blast, don't you
agree? We all know when we talk to someone on the phone or face to
face and extend PERSONAL invitation, we get an
IMMEDIATE RESPONSE
We know the prospect has received our invitation and she can reply.
I'm sure you've experienced the cost and frustration of mailing
out a stack of printed invitations only to have no one show up at a
party. When this has occurred, I always check to see if the printed
was followed up by a phone call, and sure enough the personal invite
was never given.
Our company recently created a mailing piece for a business who
sent out fewer than 100 targeted advertisements. The owner was not
happy with the results: one new committed customer and one
possibility.
Average direct mail response is ONE PERCENT! So, my client was on
target average. We're negotiating to teach his sales force how to
PERSONALLY INVITE the prospects now that they've received a printed
piece. If you want to SPRING into SUMMER, follow the advice you so
often give your hosts:
PERSONALLY INVITE
prospects to book, sell, or recruit.
Yes, e-mail is a great way to open and build a relationship, but you
never know if the e-mail was open or deleted. Sending a postcard might
create a thirst, but the
PERSONAL INVITATION
is where you get to inquire about the prospects' needs and match them
up with your product or service. You also know that your prospect has
connected with you and not deleted your e-mail or thrown away your
catalog.
Last week my five-year-old granddaughter and I threw a Princess Party.
She lives in Las Vegas, and I surprised her with a visit last week.
She only had a few friends to invite, so we walked around the
neighborhood with the invitations. She was so nervous! After two
positive responses, she wanted to invite dozens more people! Guess
which of her friends came to her party? The ones we were able to
PERSONALLY INVITE
Put yourself in a host role...make a list of the thirsty people you
want to book a party with, sell product to, or recruit on your team.
Then give each of them an
INVITATION...a PERSONAL INVITATION.
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