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A-to-Z of E-mail Subject Lines

®Copyright 2011 Christie Northrup

Feel free to forward or copy this article to your direct sales friends as long as the ENTIRE article is left intact, without any editing.


Last week I shared my annual TWIST on candy conversation hearts to remind you how to have heart-to-heart recruit conversations for your direct sales business.

The next series of Lemon Aid articles will focus on how to enhance your conversation and communication skills to attract more customers, hosts, and recruits.

This article focuses on e-mail, a communication method you use if you’re reading this since it is distributed via e-mail.

Let’s take a for instance….because I love cooking and recipes (info on that can be found at let’s pretend that I’m inviting you over for dinner and get your taste buds salivating for sizzling, spicy Chicken Fajitas. You anticipate my dinner all day, even turning down a lunch invitation because you want to be sure you have room to savor my special recipe.

So, when you walk into my house, you expect to smell the spicy mixture of garlic, cumin, and a variety of peppers. Yet, as you open the door, none of those scents greet your nose; rather, you walk in and I invite you to fill your bowl with vegetable soup. Even though you like soup, you are in culinary shock! You were ready to dine on Chicken Fajitas. You have to mentally readjust your expectations and begin to sip on the steamy soup.

That's the power of anticipation...

The Lemon Aid Lesson:  Subject lines on e-mails announce the “recipe” you’re sharing in your message. If your subject line is not appealing or appropriate to the message, recipients are likely to read a few lines and delete because the message was not expected or anticipated (think soup).

Choose one of these suggestions as you compose appropriate subject lines:

  • Acknowledge a problem
  • Broadcast news
  • Convey confidence
  • Deliver a benefit
  • Explain the content
  • Focus on the reader’s needs/wants
  • Gather information
  • Highlight an accomplishment
  • Ignite imagination Justify reason for e-mail
  • Kick up curiosity quotient
  • Label the message
  • Make an announcement
  • Notify of news
  • Outline the information
  • Pose a question
  • Quip a quick quote
  • Request action
  • Share solutions
  • Tell ‘em what you’re going to tell ‘em
  • Use… by dividing subject line
  • Verify details/appointments
  • Whet appetites for information
  • Xcel  by communicating clearly
  • Yearn to share a secret
  • Zealously compose subject lines

Never, ever, ever leave a subject line blank. This conveys that your message is not important enough to label—your recipe is not worth eating!  

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 © 2011 Christie Northrup, The Lemon Aid Lady™

©Copyright 2011 Lemon Aid Lady -  All Rights Reserved.